AMP Agency and Advantage Unified Commerce operate together as Amp | Advantage Marketing Partners, connecting brand building with buying behavior across strategy, creative and content, retail and commerce, media and measurement, digital and social, and activation. AMP was founded in Boston in 1995 and continues to identify Boston as its headquarters.
The Boston team combines research and strategy with content, copywriting, development, analytics and media execution. Its investment inquiry is geared toward substantial brand programs, while an official landing page also publishes a selectively available free website audit covering messaging, usability, accessibility, SEO and technology.