Criterion 1
Relevant experience
Comparable problems, audiences, channels, and evidence of results.
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Choosing an agency · Free private canvas
Agency Selection Scorecard
Compare shortlisted agencies against the same weighted criteria—and preserve the evidence behind the decision.
Browser privateWeighted comparisonPDF decision record
100%criteria weight
Step 1 · Set the decision
Name the agencies you are comparing
Use the same evidence standard for every candidate. Score independently before discussing the result as a group.
Weighted result0%
0/7 criteria rated
Weighted result0%
0/7 criteria rated
Step 2 · Compare the evidence
Rate every agency against the same weighted criteria
A rating without evidence is only an impression. Add one concrete observation before relying on the score.
Criterion 2
Strategic thinking
Quality of diagnosis, trade-offs, and proposed direction.
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Criterion 3
Team and expertise
The people doing the work, senior access, and specialist depth.
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Criterion 4
Delivery confidence
Process, capacity, timelines, dependencies, and risk management.
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Criterion 5
Measurement
Useful success measures, reporting, and learning cadence.
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Criterion 6
Commercial clarity
Transparent scope, assumptions, fees, and change control.
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Criterion 7
Working fit
Communication, challenge, chemistry, and operating compatibility.
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Step 3 · Keep the decision record
Export the completed scorecard
The PDF is generated on this device. Names, scores, and notes are never uploaded.
Or download a blank scorecard:
No recommendation yet
Name and rate at least one agency to calculate a transparent weighted result.
The highest score is a discussion aid, not an automated hiring decision. Check references, team availability, conflicts, and contract terms separately.
Agency evaluation questions
How should agencies be scored?
Agree the criteria and weights before presentations, have evaluators score independently, and record concrete evidence beside every rating before discussing the result.
Does the highest score automatically win?
No. The result makes trade-offs visible, but references, conflicts, contract terms, team availability and unresolved evidence still require human review.
Is the scorecard private?
Yes. Agency names, ratings and evidence remain in the current browser tab. PDF generation happens locally on your device.