LA
Content StrategyBallantyne

LAIRE

B2B marketing, HubSpot and revenue-growth strategy.

About LAIRE

LAIRE is a B2B digital marketing and revenue-growth agency founded in Charlotte in 2006 by Todd and Laura Laire. It aligns strategy, branding, marketing, sales and technology through lead generation, websites, content, SEO, paid media and marketing automation.

A HubSpot Solutions Partner since 2014, LAIRE offers ongoing growth support plus structured strategy products: a free self-paced MAP workbook, an AI-powered two-to-three-week Marketing Action Plan from $7,500, and a full eight-week plan from $20,000.

Evidence-backed profile

Specializations

  • B2B revenue growth

    LAIRE aligns strategy, branding, marketing, sales and technology around sustainable B2B revenue growth.

    Source: About LAIRE

Commercial details

Buyer guidance

Editorial guidance based on the public evidence above. Assessed Sep 1, 2026.

Best fit

  • B2B organizations aligning marketing, sales and HubSpot around revenue
  • Teams needing a structured strategy before ongoing execution

Points to consider

  • The workbook, AI-powered MAP and full MAP differ materially in depth and price
  • Ongoing marketing retainers are tailored rather than publicly fixed

Questions to ask

  • Which MAP format fits our planning depth and budget?
  • How will the roadmap connect to sales and revenue metrics?
  • Which HubSpot implementation and ongoing management tasks are included?

Services

Packages and offers

Public offers checked against the agency's own website.

Free 20-minute marketing consultation

Free

Consultation

A one-to-one session with LAIRE's CEO and co-founder focused on actionable marketing improvements.

  • Personalized marketing insights
  • Organic traffic and SEO ideas
  • Website UX and lead-generation guidance
Price checked Sep 1, 2026Verify offer

MAP workbook

Free

Package

A self-paced downloadable workbook for developing a marketing plan.

  • Self-paced workbook
  • Strategic marketing guidance
Price checked Sep 1, 2026Verify offer

AI-powered Marketing Action Plan

From $7,500

Package

A two-to-three-week marketing planning engagement combining AI with LAIRE team expertise.

  • Research-backed growth strategy
  • Marketing roadmap aligned to business goals
Price checked Sep 1, 2026Verify offer

Full Marketing Action Plan

From $20,000

Package

An eight-week customized marketing strategy and planning engagement.

  • Eight-week planning process
  • Detailed customized growth strategy
  • Implementation roadmap
Price checked Sep 1, 2026Verify offer

Worth knowing

  • B2B strategy aligned to revenue growth
  • HubSpot Solutions Partner since 2014
  • Three published Marketing Action Plan formats

How they work

Ongoing retainerFixed-scope project

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